Last week, as I spent several hours in the car driving and one thing I noticed was the name of car dealerships on the back of other vehicles and on the side of the road. And the thing I noticed about them was that some names are perfect for car dealerships and others, well they don’t work.
For instance, the one that I saw that really got me thinking about this was “Jacky Jones Ford”. Can you think of a better name for a car dealership. That name works, it sounds goods and immediately make you think of a place you want to go. Whereas ‘Jason Butcher Ford” just doesn’t have the same ring. Somethings just go together, and some things just don’t.
It’s sort of like, peanut butter and chocolate, or maybe like a follow of Christ and righteous living!
Yeah, as I looked at the license plate for Jack Jones Ford, I was thinking, man that is so perfect, so expected, so right. I don’t live near a Jacky Jones dealership, but I think I would go there if I did just because the name fits so well with a car dealership. His name make me want what he is selling. And that let me down the path of how our names are always associated with something. And I think as a follow of the Christ, we need to make sure that our names ‘just fit’ with the direction he gave us – things like:
15 “If you love me, keep my commands. John 14:15 New International Version (NIV)
34 “A new command I give you: Love one another. As I have loved you, so you must love one another. 35 By this all men will know that you are my disciples, if you love one another.” John 13:34-35 New International Version 1984 (NIV1984)
So, think about it today, if you had to put your name of a license plate, would it draw people to what you are trying to sell?